Who doesn't love picking up fresh produce from your neighborhood farmer’s market? How about having locally grown greens picked and delivered straight to your office, the same day? Square Roots, a fantastic community of farmers and entrepreneurs, does just that!
A Farmer's Market Grows in City Hall Park
In April, The Yard: City Hall Park members participated in The Yard’s first ever Farmer’s Market hosted by Square Roots, a farm technology project and entrepreneurial incubator based in Williamsburg, Brooklyn. Square Roots provides space for urban entrepreneurs to grow produce inside shipping containers and develop their businesses through the Square Roots entrepreneur program, where each farmer builds their client network based on their own personal missions and objectives.
The Square Roots Entrepreneur Program
Nabeela Lakhani, Square Roots farmer and entrepreneur says, "the value of the Square Roots entrepreneur program for young people really comes down to the intense learning process that it is. We are literally thrown into starting and operating a business, and we learn what it takes - everything from creating and managing your product (which requires the new skill of farming for many of us), to biz dev and customer acquisition, marketing and self-branding strategies, managing costs and analyzing economics, innovating to find value adds and different revenue streams, managing people and everything in between. The only way to really learn all of this and, more importantly, to apply it as a businessperson, is to jump in and do it. The Square Roots program provides the platform to do just that."
Blending Local, Like-Minded Communities
At the event, City Hall Park members were able to taste fresh greens and speak directly with Nabeela, Max, Paul and even Tobias Peggs, Square Roots CEO. Nabeela Lakhani, Square Roots entrepreneur, says, "Part of our core values and mission at Square Roots is to build community around local, real food. Coworking spaces and offices spaces are like little communities in themselves with teams that are already engaging in collaboration, idea sharing and innovation, and it's the place where people spend most of their time during the week! We want to enhance that sense of community by adding your local farmer into the mix every week and building connections between the members themselves, the farmer and the food you eat."
A surprise to many of our members, the mustard greens were the biggest hit! They were delicious and memorable, as many members expressed that they enjoyed the freshness as a well as the surprising spicy taste.
Big thanks to Square Roots for stopping by The Yard and introducing us to their wonderful produce and enriching program for the entrepreneurial community!